Search Engine Optimization applies Search Engine Rules in order to improve the quantity and quality of traffic a website or web page receives through 'natural' searches from internet users. The goal is placement of the website or web page within the first ten results delivered by Search Engines.
For business purposes, Search Engine Optimization usually targets industry-specific searches by researching and bidding for industry-related terms used by internet users when searching for particular products or services. Tbe result measures the website's web presence.
Search Engine Optimization considers how search engines work and the types of keywords and key-phrases people use when conducting searches on the internet. Optimization is the inclusion of these words and phrases in web pages in order to create relevance for the search engines.
Read our article on Website Design, an SEO Perspective to understand the relationship of website structure and Search Engine Optimization.